Story-Market Fit for impact innovators

You've raised, hired, built, and still can't explain what your company does in one sentence?

I help impact innovators build a story investors fund, customers buy, and teams can scale.

Book an intro call →
Worked with
University of Cambridge, CISL TEDx IIX, Impact Investment Exchange Tech Nordic Advocates Unravel Carbon Planet Rise COWI TIPA The Natural Step
The problem

You don't have a content problem. You have a Story-Market Fit problem dressed up as one.

AI solved the content problem. Everyone now publishes more, faster, across more channels. What AI did not solve is coherence. Your message gets pulled apart by teams, channels, tools, and the sheer volume of what you're producing.

Investors say "interesting" without writing a cheque. Customers say they get it, then don't buy. Hires arrive expecting one company and find another. The deck has been rewritten four times and feels worse each time.

The fix is rarely more content. The fix is locking in the story before you scale the output.

The definition

What Story-Market Fit means

Product-Market Fit

People want your product.

this is the one ↓
Story-Market Fit

They understand it, remember it, and tell others about it the way you would.

It's the moment your company's story stops being a moving target and starts pulling investors, customers, and hires toward you instead of asking you to chase them.

For impact innovators, the bar is higher. You have to be specific enough to be credible, ambitious enough to be funded, and human enough to be remembered.

Most marketing in this space lives at one of two extremes: flattened into corporate sustainability-speak that says nothing, or so utopian that nobody believes it could survive contact with the market. I work in the pragmatic middle. The place where real solutions meet real markets.

How we work together

Three ways to get there

01

Narrative sprint

for founders who need clarity fast

Four to six weeks. One-on-one. We rebuild your value proposition, messaging, and core narrative. You leave with a story that holds up across pitch decks, LinkedIn, investor calls, and the AI tools your team is using.

4-6 weeksOne-on-one with the founder
See sprint details →
02

AI workshop

for marketing teams adapting to new tools

Ninety minutes live, plus a workspace setup you keep. We map your team's workflow, then build prompts around it. You leave with an AI system that sounds like your brand, not like every other AI-written post on LinkedIn.

90 minutes livePlus async setupTeams up to 15
See workshop details →
03

Ongoing advisory

for companies scaling content without losing coherence

Monthly retainer. We meet weekly, review what's going out, and keep the editorial system tight. You stay coherent across teams, channels, and the AI tools everyone is using.

Monthly retainer3-month minimum
See advisory details →

Pricing depends on team size, timeline, and stage. We agree on scope and price together before any work starts.

What clients say

Trusted by founders, investors, and accelerators

"
Julia is excellent at turning complex climate and tech stories into clear, compelling messages.
Steve Melhuish
Steve Melhuish
Operating Partner at Wavemaker Impact, co-founder of Planet Rise
"
Julia has done excellent work, and thanks to her we're now backed by companies we never dreamed of.
Olga Lakustova
Olga Lakustova
Co-Founder of KelpFarms
"
Julia's workshop gave our founders cohort clear narrative tools and a branding strategy to act on.
Jie Zhou
Jie Zhou
Head of International Innovation at the Cambridge Institute for Sustainability Leadership (CISL)
For programs

Run an accelerator or impact fund?

I run AI-storytelling workshops for cohorts and portfolio companies, with a partner rate for repeat programs.

See the partner pack →
hi, that's me 👋 Copenhagen ☕ Julia Vol, founder of Make A Splash
Who's behind this?

I'm Julia, and I'm sceptical of marketing that takes itself too seriously.

I help impact innovators who have something worth saying but struggle to say it clearly. Most consultants over-explain what they do. I try to under-explain mine and let the work speak, so I'll keep this short.

TEDx speaker 🎤 1,000+ founders trained on AI 100 Women in AI 🇩🇰 Cambridge CISL collaborator 📍 Copenhagen, working worldwide
The longer, weirder version →

Want to talk?

Tell me what you're working on. If I'm the right fit, we'll find a way to work together. If I'm not, I'll point you to someone better.

Book a 30-minute intro call →
Book a call · Make a splash · 💦