Based in Copenhagen, working worldwide. Sceptical of marketing that takes itself too seriously.
Book a call →Most marketing in the impact space lives at one of two extremes. Either it's flattened into corporate sustainability-speak that says nothing, or it's so utopian that nobody believes it could survive contact with the market.
I work in the pragmatic middle. The place where real solutions meet real markets.
I work with impact innovators who have something worth saying but struggle to say it clearly. The problem is rarely that they need more content. The problem is that more content makes it harder to stay coherent. Investors say "interesting" without writing a cheque. Customers say they get it, then don't buy. Hires arrive expecting one company and find another.
What I help them reach is Story-Market Fit.
Product-Market Fit means people want your product. Story-Market Fit means they understand it, remember it, and tell others about it the way you would.
It's the moment your company's story stops being a moving target and starts pulling investors, customers, and hires toward you instead of asking you to chase them.
For impact innovators the bar is higher. You have to be specific enough to be credible, ambitious enough to be funded, and human enough to be remembered. That combination is rare. It's also the difference between a company that raises and one that doesn't.
I live in Copenhagen. I write a lot. I'm sceptical of marketing that takes itself too seriously. I think most consultants over-explain what they do, so I try to under-explain mine and let the work speak.
If you've read this far and wondered whether we'd work well together, the easiest way to find out is a 30-minute call.
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